If you’re like most people around the globe who enjoy gaming on your phone, you’re probably well-acquainted with the annoyance that is in-game advertising. Since the freemium model has become the go-to strategy for successful mobile games, we end up paying a different kind of price—sitting through countless ads. These ads often come with deceptive countdown timers, “X” buttons that don’t actually do anything, and fake interactive elements designed to trick you into opening the app store. Well, Valve has taken a firm stand against such tactics within its PC store, making it crystal clear that any game incorporating these deceptive features will receive an immediate ban.