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Last year, Meta joined forces with German airline Lufthansa to introduce Quest 3 headsets for their passengers, a venture that has proven quite successful. With this momentum, Meta is now looking to expand its in-flight XR entertainment offerings to more airline partners.
The catalyst for this innovation was Meta’s introduction of Travel Mode, which made its debut last year. Designed for Quest 2 users and up, this feature helps counteract the motion discrepancies between headset users and the airplane, which has traditionally been a hurdle for VR enthusiasts across various modes of travel.
Building on the capabilities of Travel Mode, Meta, in June, rolled out a pilot program with Lufthansa. Passengers flying in the Allegris Business Class Suite were given the opportunity to use Quest 3 headsets on select flights. The immersive experience allowed them to enjoy movies and TV shows on virtual screens, explore spatial and 360-degree videos, practice guided meditation, and even indulge in games like Connect Four and chess.
The initiative has resonated well, with nearly 4,000 travelers having enjoyed Quest 3’s in-flight entertainment. This success has encouraged Meta to eye an expansion to other airlines soon. Sarah Malkin, Meta’s Director of Entertainment Content at Reality Labs, remarked, “This activation represents a milestone for our Travel Mode and immersive offerings. We are now concentrating on bringing this experience to more airlines and refining our product suite.”
While Meta hasn’t named specific airlines it plans to partner with, it’s anticipated that this feature will initially be exclusive to Business and First Class, where amenities like lay-flat seats, noise-cancelling headphones, gourmet dining, and premium drinks are the norm.
It’s not a novel concept for airlines to experiment with XR headsets as luxury perks. Back in 2015, Qantas Airlines from Australia was among the pioneers, offering Samsung Gear VRs to first-class passengers as part of its in-flight entertainment. However, similar VR programs introduced by airlines like Air France, Iberia, British Airways, and Singapore Airlines were eventually phased out.
