Developers utilizing generative AI in their games on Itch.io now have to come clean about it. Leaf Corcoran, the platform’s founder, recently announced that game creators must reveal if they’re employing generative AI in their projects. It’s not just a general disclosure either; developers need to specify if this technology is being used for graphics, sound, text and dialogue, or even the game’s code.
Once developers indicate that their game uses generative AI, it’s marked accordingly. There are specific tags available for games that use AI in aspects like graphics, sound, text and dialogue, as well as coding.
Itch.io’s updated quality guidelines define generative AI as technology that produces new content—be it text, images, or music—by harnessing information from extensive datasets. This encompasses a range of advanced systems like ChatGPT for language, and image creators such as DALL-E, Midjourney, and Stable Diffusion, which generate original outputs based on their training data.
They emphasize that developers should use the AI Disclosure section on their project’s edit page to accurately tag any AI-generated content. But there’s a caveat: if your game employs traditional gaming AI—like NPC pathfinding, enemy behavior scripts, or procedural level generation—those don’t count as generative AI. So, you won’t need those specific tags for systems like fuzzy logic, dynamic difficulty adjustments, or dynamic music generation.
