Intel’s venture into the discrete GPU market is far from over. Despite some initial setbacks, the tech giant is forging ahead with its ambitious plans to roll out future “Celestial” and “Druid” GPU architectures as scheduled.
Intel’s Bold Steps in the GPU Market: Promising Future Lineups
Recently, Intel had everyone buzzing about the anticipated release of their Battlemage architecture, slated for around mid-December. With this timeline now in view, curiosity has shifted towards Intel’s long-term strategy in the competitive desktop GPU space. Concerns stem largely from Intel’s previous lukewarm GPU endeavors and its overall slow business pace. However, according to a well-known leaker on Twitter, @jaykihn0, Intel’s upcoming Celestial and Druid GPU series are steadily on course.
The leaker clarified in subsequent tweets that Intel isn’t just focused on maintaining momentum with its desktop GPUs. The company is also committed to ramping up its laptop integrated GPUs to compete robustly with desktop models. This dual approach indicates Intel’s intention to prioritize mobile GPUs while still advancing its discrete GPU offerings, ensuring a strong market presence across different segments.
Intel’s Celestial series will succeed the Battlemage and is expected to feature the “Xe3” architecture, though specific details are still under wraps. Similarly, the Druid lineup promises to introduce the “Xe-Next” architecture, preparing to square off against future competitors expected two generations ahead. Clearly, Intel is not exiting the desktop GPU arena anytime soon, and there’s plenty more to come from them.
For the moment, attention is focused on Intel’s Arc Battlemage SKUs. As they are rumored to launch soon, they could provide important insights into Intel’s direction and strategy in the desktop GPU arena.