A major sale on the PSVR 2 headset has taken the holiday shopping season by storm on Amazon US, with sales figures soaring to nearly five times what they were last year. This unexpected surge can be attributed to the hefty discount offered during Black Friday and the holiday sales—a substantial 42% off the Horizon bundle, dropping the price from $550 down to just $350.
Naturally, such a significant price cut spurred an increase in sales, but even seasoned market watchers were surprised by the sheer scale of the boost. The PSVR 2 managed to quadruple its peak sales volume on Amazon US throughout the 2024 holiday season compared to the previous year.
To give a little context, last year didn’t see any particularly significant discounts for the PSVR 2 during the holiday season. That said, one would typically expect that slashing prices by 50% might lead to a 50% increase in sales. However, in this instance, the relationship between pricing and sales for the PSVR 2 has proved to be much more dramatic.
Starting even before Black Friday, Sony extended this sale well into the new year, possibly as a move to clear out inventory in anticipation of a new SKU—perhaps a fresh bundle or a redesign at a lower price point. Some speculate that this could be a sign of Sony losing confidence in the headset and initiating a firesale before discontinuing it. But our take? Sony is likely to keep offering the PSVR 2 at least until they introduce their next console cycle, even if it doesn’t remain a primary focus for them in the meantime.