Valve has rolled out a fresh update to Steam’s policy concerning the sale of Season Passes by developers. They’ve emphasized that it’s essential for sellers to “clearly communicate” to players what any additional downloadable content (DLC) included in a pass will entail, along with a timeline for its release.
Under these new guidelines, developers or publishers wishing to offer a Season Pass must ensure it includes “at least one released DLC when it becomes available for purchase.”
That’s just one piece of the puzzle, though. They also need to provide “a complete list of all DLC included in the Pass,” an “expected release date for each DLC,” and “a basic description of the content contained in each DLC.”
Valve has given some clarity on what they find acceptable with those last two points. Expected release dates should specify at least a season or quarter of the year, or something more detailed. As for descriptions, developers should provide a rough overview of the content, something akin to “new area to explore, two new weapons, and new enemies.” Developers can change the DLC name as the release date approaches if needed.
“Offering a Season Pass means you’re promising future content,” Valve clarified in regard to this updated policy. They stated, “During the launch of a Season Pass, you’ll be required to commit to a release schedule for each content drop included. This timing is a pledge to both your customers and to Steam.”
“If you’re not prepared to communicate clearly about the contents of each DLC and their respective release dates, then you shouldn’t offer a Season Pass on Steam. Selling a Season Pass carries inherent risks. Since you’re guaranteeing future content, you’re obligated to deliver it as promised.”
There’s another critical aspect for players to be aware of—what happens if a developer delays or cancels a DLC from a Season Pass you’ve purchased? If a delay happens “only once during the Season Pass,” developers can set a new release date up to three months later than initially planned. However, if it’s beyond that, they’ll need to coordinate with Valve.
In cases where a DLC from a Season Pass you own is canceled, you’ll be “offered a refund for the value of any unreleased DLC.” The policy page offers more in-depth details if you’re curious about the specifics.
So, that’s the scoop. What are your thoughts on this new policy for Season Passes? Would it give you more confidence in buying them? Feel free to share your opinions with us below!
